The history of PERCASSI
Our history
Born in Clusone, Antonio Percassi began playing football for Atalanta at the age of seventeen, becoming the club’s president in the early 1990s and again in 2010.
A partnership with Swatch was launched, followed by the opening of numerous stores across Italy. The store on Via Montenapoleone in Milan proved a huge success.
Oriocenter, primo grande progetto immobiliare commerciale sviluppato dall’azienda, viene inaugurato il 24 novembre. A quasi 30 anni di distanza si conferma uno dei più grandi centri commerciali d’Europa, grazie alla terza estensione inaugurata nel 2017.
Antonio Percassi has been appointed to a second term as President of Atalanta, with his son Luca named Chief Executive Officer. In February 2022, Percassi entered into a partnership with a group of investors led by Stephen Pagliuca – managing partner and co-owner of the Boston Celtics, as well as co-chairman of Bain Capital – to co-invest in Atalanta.
In the early 2000s, the company began investing in the Dmail Group, Italy’s leading catalogue and online mail-order retailer. In 2016, it acquired Dmail, developing standalone stores across Italy and consolidating its e-commerce channel. The brand was sold to the Kasanova Group in 2023.
In 2018, an agreement was signed with Armani for the Armani Exchange brand, a youth label launched in 1991 by Giorgio Armani in the United States. This marked the start of the fashion brand’s store openings in Italy.
2022 ends on a high note with the opening of the world’s first Jordan World of Flight store, in collaboration with Nike and located in the heart of Milan.
As part of its partnership with Luxottica, Percassi is opening an Oakley flagship store in May. Located in Piazza San Babila in Milan, the store offers an immersive experience in the world of the famous eyewear brand.