Founded in 1975 and based in Southern California, Oakley is one of the world’s leading brands in product design and high-performance sports eyewear. With over 900 registered patents, the company brings together creators, inventors, idealists and scientists united by the same dedication: to leverage design and innovation and create inspiring products and experiences. This philosophy is what made Oakley one of the most iconic and distinctive brands on the market, with products that the world’s best athletes rely on to perform at the highest level. 

The company consolidated its position as one of the world leaders in sports eyewear by expanding its apparel and accessories range, with men’s and women’s lines that suit a wide range of customers, from sporty and dynamic individuals to lovers of a more casual style. 

The vision of a proto-future is introduced by a Brutalist-style portal leading to an experiential environment connected to nature and its regeneration. Glass showcases containing plants, integrated with an oxygen-generating system, guide customers on this tour, along with hidden Easter eggs that fans of the brand will have fun discovering.