By creating cosmopolitan, cosy and relaxing environments, Starbucks has become a place of choice for millions of people: a place to meet, work, take a break and feel part of a community. This experience goes far beyond drinking a cup of coffee, and celebrates connection, inspiration and everyday well-being. 

By partnering with the Percassi Group, the Starbucks experience reached Italy, home to the espresso and coffee culture. The coffee-shops opened in some of the country’s most iconic cities embody the brand’s DNA, adapting it with sensitivity to local traditions and tastes. Espresso is served in a traditional cup with saucer and teaspoon and is prepared exclusively using the best semi-automatic coffee machine, the Black Eagle, which, through the expert hands of the barista, is used to brew excellent coffee in full respect of Italian coffee culture. 

Another strength of Starbucks in Italy is the careful selection of sweet and savoury products, prepared fresh every day. Among the variety of desserts, tiramisu is a unique handmade creation inspired by the authentic recipe of Treviso and enriched with Starbucks® Colombia Espresso Roast coffee, while savoury dishes include Italian and Mediterranean-inspired sandwiches and salads. Equally emblematic is the Moka coffee pot developed together with Bialetti, which brings together Italian tradition and design with the coffee culture of Starbucks. 

The Percassi Group and Starbucks share solid values and a common vision, and combine two complementary cultures in a single, perfect unison. Their synergy has created a unique and innovative experience: welcoming and social hubs where people come together to enjoy the best coffee brews, handmade by professional baristas.