Victoria's Secret
and Percassi
The partnership between Victoria’s Secret and Percassi Group, launched in 2015, represents a strategic project for brand development on the European market. After the Italian launch, the partnership supported brand expansion in Spain, France and Portugal, strengthening its presence in major shopping malls and districts.
Founded in 1977, Victoria’s Secret is now a global icon in the lingerie, beauty and perfume sector. The brand has always been synonymous with style, femininity and recognisability, with collections that combine design, quality and innovation.
VICTORIA'S SECRET
Over the past few years, Victoria’s Secret has embarked on a major transformation to renew the brand experience, its visual identity and values, with an increased focus on inclusiveness, representation and empowerment.
With the Percassi Group’s support, Victoria’s Secret has developed a constantly evolving retail network, with boutiques designed to offer a shopping experience consistent with its brand positioning and the expectations of an international audience.
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